Saturday, February 24, 2024

2009 February: Your Lifeline Awaits


2009 February: Your Lifeline AwaitsBy now, you’ve absolutely seen loads of eating places in your metropolis or county shut. It’s a tragic truth: throughout an financial recession, the foodservice trade will undergo casualties. Fortunately, the pizza class, as a complete, usually fares higher than different eating segments when the monetary markets tighten.

However the present recession isn’t a minor one, and it’s unrealistic to suppose that lots of, or presumably even 1000’s, of pizza institutions received’t exit of enterprise in 2009.

Is your pizzeria protected from the storm? Are you feeling the strain? Is each side of your operation working as effi ciently and profi tably as attainable?

If you happen to really feel in the least unsure about your rapid or long-term viability, offi cials at Worldwide Pizza Expo say they’ve assist for you. Actually, they are saying, attending the tradeshow this yr is extra essential than ever earlier than.

“Attending an trade tradeshow even throughout an financial slowdown — is the most effective car to acquire new data, perception and concepts that may assist you to place your pizzeria for future progress and prosperity,” says Invoice Oakley, govt vp of Macfadden Protech LLC, which produces Worldwide Pizza Expo in addition to publishes Pizza As we speak.

This yr’s present is scheduled for March 10-12 on the Las Vegas Conference Heart, and it occurs to be the Expo’s twenty fifth Anniversary.

“As an impartial pizzeria proprietor, it’s possible you’ll be beneath strain and fearful about the way you’re going to outlive on this new financial system,” Oakley says. “The actual fact is, it’s possible you’ll must decelerate with the intention to pace up your small business. You might also must do some inventive pondering to give you some revolutionary advertising and marketing concepts to spice up your small business.”

Jeffrey Freehof, who pens the “Ask Chef Jeff” column in Pizza As we speak and in addition leads seminars at Worldwide Pizza Expo, has seen the tradeshow up shut and private from either side of the aisle: earlier than he was concerned with the conference, he was an avid annual attendee. Nonetheless is, he insists. As proprietor of The Garlic Clove in Evans, Georgia, he has a enterprise to run and will get a lot of his concepts on the Expo. Freehof says he agrees with the evaluation that strolling the present fl oor and attending the seminars this yr is extra essential than ever.

“Eating places are closing throughout me, and issues are actually tighter than ever,” he says. “I’m sure one of many causes I’m nonetheless standing is due to all that I collect at Pizza Expo, whether or not it’s advertising and marketing concepts or money-saving instruments and gear. Though I’m busy giving demos, as an operator I make time to see each sales space and all the time stroll away with concepts and product that assist me thrust ahead on this diffi cult enterprise local weather.”

Scott Anthony, a Fox’s Pizza Den franchisee in Punxsutawney, Pennsylvania, feels the identical approach. Like Freehof, he additionally has led seminars on the tradeshow and regularly contributes articles to Pizza As we speak.

“For 2008, the saying was: ‘If gross sales are fl at, you probably did properly.’ Sadly, many didn’t do properly. As an trade, all of us battled excessive meals prices, elevated wages and climbing utilities within the midst of a recession. Lots of our contemporaries struggled, and a few even failed,” says Anthony.

“Pizza Expo promotes the pizza trade and its many contributions to our society. The revolutionary concepts that Expo has yielded have positively modified the way in which I do enterprise. The conferences at Pizza Expo have saved me from being a casualty of this technique of issues. My gross sales have been up two % in 2008. Reaffi rming relationships with distributors and sharing concepts with fellow operators at Beer & Bull are important to maintain up with trade tendencies. Now, greater than ever, I see the have to be there and be on high of my sport.”

The seminar lineup, says Oakley, is designed to propel pizzerias to elevated profi tability. “The one factor that actually separates Worldwide Pizza Expo from the entire different normal foodservice exhibits is our academic element,” he says. “There’s not one other meals present round the place you’ll fi nd 60-plus seminars and demonstrations dedicated to a single trade, besides Worldwide Pizza Expo. Actually, I prefer to suppose our pizzafocused seminars and demonstrations alone are well worth the worth of admission. However the backside line is that there’s all the time one thing new you possibly can study or see at Pizza Expo that may enhance your pizzeria and backside line.” ?

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