The deal sees the family-owned spirits group assume sole possession of the model having first partnered with Ilegal in 2015.
“Bacardi and Ilegal have a shared dedication to communities, high quality, and environmental sustainability that we’ll construct upon collectively as we glance to speculate for the long run,” stated Mahesh Madhavan, Bacardi Restricted chief govt officer. “As a family-owned enterprise for seven generations, we’re at all times constructing for the longer term to take care of the legacy that’s Bacardi.”
The IWSR forecasts the super-premium mezcal class to develop at 16% CAGR over the subsequent 5 years, with the agave spirits class anticipated to change into the sixth-largest class globally by 2027.
“We imagine that Ilegal has the credentials to personal and lead the super-premium mezcal class at a worldwide degree,” stated Barry Kabalkin, vice chairman of Bacardi Restricted.
“Ilegal completely enhances our portfolio and bringing it into our enterprise units the model up for even better development as mezcal captivates increasingly more shoppers,”
Ilegal Mezcal was created by John Rexer in 2006 after working with distillers in Oaxaca to make mezcal for his bar in Guatemala.
“We’re excited concerning the subsequent stage of the journey,” stated Rexer. “Success for Ilegal goes past seeing extra of our bottles on cabinets; it’s about constructing our enterprise the precise method.
“We are going to at all times be dedicated to artisanal manufacturing, the Oaxacan neighborhood, and our core values. Being part of Bacardi will deliver Ilegal to a bigger viewers whereas sustaining our dedication to sustainability and rising the enterprise responsibly.”