Slovakia has a “substantial” premium whiskey market with American whiskey main the class by worth, the group stated.
Maria Navas Peire, common supervisor, Brown-Forman Czechia and Slovakia, stated: “With a devoted gross sales crew in place, Brown-Forman will additional the expansion of our manufacturers throughout all channels in Slovakia.”
Brown-Forman instantly sells its manufacturers in a number of European markets, together with Belgium, Czechia, France, Germany, Luxembourg, Poland, Spain, Türkiye and the UK.
Marshall Farrer, EVP, chief strategic development officer and president, Brown-Forman Europe division, stated: “Slovakia is a crucial market as we drive the worldwide development of the Jack Daniel’s household of manufacturers and different manufacturers in our portfolio, particularly, our lately acquired Diplomático rum.
“We strongly imagine that the creation of our personal distribution enterprise on this market will provide elevated client focus and prioritization of our manufacturers,” Farrer added.