Friday, March 1, 2024

Chivas Brothers experiences strongest gross sales in a decade – Drinks Worldwide


Gross sales have been buoyed by the Asia market, which noticed 21% development, led by Japan (+28%), India (+27%), South Korea (+19%), and Higher China (+7%).

Flagship model, Chivas Regal, noticed development of 25% with notably sturdy performances in India and Japan, whereas Royal Salute gross sales grew by virtually a 3rd due to sturdy development within the US alongside double-digit development in core Asian markets.

The Glenlivet, the bestselling single malt model by quantity in line with the IWSR, grew by 9%, pushed by demand for the model’s super-premium and ultra-premium ranges.

The Glenlivet continues its upward trajectory with +9% development and was the best-selling single malt by quantity in 2022, in line with the IWSR4, setting the model in sturdy stead for its 200 yr anniversary in 2024. This has been pushed by important demand for its Tremendous Premium and Extremely Premium ranges in an already aggressive class, with balanced development throughout the model’s international footprint. 

“The historic highs we’re seeing throughout our strategic manufacturers sign the success of our premiumisation technique which has enabled Chivas Brothers to outperform the market,” stated Chivas Brothers chairman and chief government, Jean-Etienne Gourgues.

To accompany the end-of-year report, the corporate has introduced £60 million funding in vitality and carbon discount with an intention to realize carbon impartial distillation by the tip of 2026.

“Our highest development of the final decade reinforces our place to form the way forward for sustainable Scotch whereas persevering with to fulfill demand,” continued Gourgues.

“We’ve got fast-tracked a lot of sustainability initiatives to fulfill our personal bold targets and stay dedicated to supporting the business in ushering on this new period – as we demonstrated earlier this yr by making our warmth restoration findings open supply.”

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