Saturday, February 24, 2024

Maker’s Mark appoints new UK model diplomat – Drinks Worldwide

Pederson’s new position will centre round model engagement and schooling inside the UK on and off-trade, offering educative programmes into the model and bourbon class, in addition to supporting the model improvement technique. 

Andrea Montague, head of advocacy at Edrington UK, stated: “We’re excited to see Charlotte transition into her new position as Maker’s Mark model diplomat. Her expertise and skillset gleaned by means of main in-house coaching periods and drink improvement methods as whisky specialist means she is completely positioned to shine within the position and proceed educating others on this rising class.”

Pederson will transition from her place as whisky specialist at Edrington UK, the place she performed a key position as an schooling supplier for the enterprise’s portfolio of whiskies, together with Highland Park, The Glenrothes, Bowmore and Laphroaig.

Previous to becoming a member of Edrington UK, Pederson loved a profession as head bartender and bar supervisor throughout venues in London, Paris, and Barcelona. 

“I couldn’t be extra excited to be the brand new Maker’s Mark model diplomat within the UK. Having just lately visited the house of Maker’s Mark at Star Hill Farm and seen the place the magic occurs, I’m much more wanting ahead to sharing the thrilling issues in retailer for the model this 12 months,” Pederson commented.

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