Friday, March 1, 2024

Mom Earth Brewing Co. Hop Monster HIPA

Mom Earth Brewing Firm has launched the newest in its rotating Hazy IPA sequence: Hop Monster.

Hop Monster leans into its bitterness fairly a bit greater than the everyday New England type of hazies, with 60 IBUs and Rakau, Nelson and Citra Hops.

“We’ve been having quite a lot of enjoyable with these Southern Hemisphere varietals currently. The candy/tropical/stone fruit traits actually lend themselves effectively to the type,” says Chris Baker, Director of Brewing Operations, Mom Earth Brew Co. “The elevated bitterness additionally helps to stability that perceived sweetness. We sometimes don’t use lactose in our hazy beers, which is commonly accomplished to help with haze stability and to extend physique, however we’ve discovered that we will obtain these qualities by means of brewing strategies reasonably than loading the beer with adjuncts. The result’s a medium to full bodied beer with tons of hop aroma and taste however with out the cloying sweetness.”

As for the opposite half of the collaborative undertaking — the label artwork — Mom Earth enlisted Ecuadorean artist, Gabo Zeta, for instance the can. Gabo’s “lowbrow” artwork is outlined by its brilliant saturated colours, psychedelia, 80s & 90s cartoons, punk rock, horror and toy tradition and is impressed by the work of Ed “Massive Daddy” Roth, the creator of Rat Fink, the corporate says.

Hop Monster HIPA is obtainable now on draft and rolling out in 16-oz. cans all through August and September. Prospects can find it utilizing Mom Earth’s beer finder at to find close to them.


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