In response to Kraft Heinz, the brand new, frozen Lunchables product leverages the corporate’s new 360CRISP platform, which is supposed to ship “crispy, crunchy merchandise such as you get on the range” out of the microwave. Lunchables Grilled Cheesies are the primary product to showcase 360CRISP. Kraft Heinz plans to introduce 5 new merchandise over 4 manufacturers by the top of 2024.
Trying on the packaging, Lunchables Grilled Cheesies seems to cook dinner in a specialised field lined with microwave crisping materials with somewhat distinctively-shaped vents on both sides. The idea being that the sandwich ought to brown on both sides throughout cooking/heating with the vents being there to minimalize steaming from moisture escaping the sandwich.
At launch, Lunchables Grilled Cheesies grilled cheese sandwiches are available in two varieties: Authentic and Pepperoni Pizza.
Authentic options Kraft Singles American cheese on white bread, whereas Pepperoni Pizza options Kraft Singles American cheese, marinara sauce, and pepperoni on white bread.
Lunchables Grilled Cheesies are presently rolling out to pick out grocery retailers throughout the US and are available in a field of two sandwiches for a urged worth of $4.99.
Picture through Lunchables.