Monday, April 15, 2024

Penfolds appoints new artistic associate – Drinks Worldwide


The multi-year relationship will see Nigo lead the artistic imaginative and prescient for chosen Penfolds initiatives, starting with a brand new vary of wines from the model known as One by Penfolds, launched globally in Hong Kong on 13 July.

Kristy Keyte, Penfolds chief advertising and marketing officer, mentioned: “Nigo is on the forefront of tradition and design which makes him the best visionary to take the reins of One by Penfolds and work along with us throughout particular Penfolds initiatives. We look ahead to sharing this new Penfolds chapter with lovers of style, wine, artwork, and music all all over the world.”

One By Penfolds contains wines from 4 nations of origin, Australia, France, the US and China, and celebrates the idea of ‘Oneness’.  

Utilizing his signature fashion, Nigo has designed 4 animal motifs which characteristic on the wine labels, a crocodile, rooster, panda, and bear, representing the 4 nations of origin.

To coincide with the One by Penfolds launch, the model has additionally introduced a brand new initiative, Penfolds Evermore. As a part of the Evermore initiative, Penfolds will donate AUD$1million over 5 years, as a part of a world grant program, according to One by Penfolds dedication to supporting communities. 

Following the worldwide launch, the One By Penfolds vary will probably be obtainable in markets worldwide, arriving within the UK this Autumn. The 2021 One by Penfolds Chinese language Purple Mix will probably be obtainable in China solely.

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