Peter Piper Pizza has named Genaro Perez as CMO, in keeping with a press launch.
Perez most just lately served as senior vice chairman of promoting at P.F Chang’s, and was vice chairman of promoting for Peter Piper Pizza previous to that.
As CMO, he’s tasked with advertising and marketing technique, planning and execution for the Peter Piper Pizza model, in addition to Peter Piper Categorical and Peter Piper Pizzeria. He’ll develop advertising and marketing campaigns and content material methods.
“Genaro’s return to Peter Piper as CMO comes at a really perfect time as we proceed constructing upon the momentum he helped begin as our VP of promoting,” David McKillips, mum or dad firm CEC Leisure CEO, mentioned within the launch. “With Genaro’s management and deep understanding of the model and our company, we anticipate continued progress and success amongst all portfolio manufacturers and franchise companions.”
Perez has additionally held positions with a number of main manufacturers, together with Brinker Worldwide and Nokia, however has greater than 25 years of restaurant and hospitality branding and advertising and marketing expertise.
“It is an thrilling time to return to the beloved Peter Piper Pizza model as we have a good time 50 years of meals, household and enjoyable in 2023,” Perez mentioned within the launch. “The primary Peter Piper Pizza opened in 1973, and since then, we now have grown to greater than 100 places within the U.S. and Mexico, with three distinct ideas that may propel the corporate ahead over its subsequent 50 years.”