The transfer comes from elevated give attention to main world markets for the model, because it seems to increase in Australia.
Tim Dunlop, industrial director for Shanky’s Whip stated: “Our partnership with Amber Beverage Group will take our distribution footprint to the subsequent degree and play an intrinsic a part of our development ambitions in Australia.”
Distilled in County Cavan, and blended and bottled by Shanky and Shireman beneath bond in Eire, Shanky’s Whip makes use of a mix of Irish spirits and aged pot nonetheless whiskey.
Tanya Mah, head of promoting at Amber Beverage, stated: “Shanky’s Whip will profit from our nationwide distribution community in Australia, which incorporates native illustration in all states. Within the 12 months forward we’ll be firmly centered on rising the model in main and specialist stores and hospitality venues whereas encouraging trial.”
Shanky’s Whip (33% abv) is obtainable from choose First Selection Liquor Market shops and impartial retailers for an rrp of $58.